The reseller package allows you to create your own hosting package. It has the following features(taken from their site).
* create your own hosting plans
* setup your own add-ons and quotas
* specify which features are available
* set your own prices
* setup payment gateways such as worldpay, paypal etc
* take online payments and issue invoices
* automated re-billing of credit cards
* create your own auto-signup scripts
* personalise the control panel
* and a lot more..